REVIEW · PRIVATE
Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle
London turns sleuth when Sherlock walks beside you. This private, Sherlock Holmes and Sir Arthur Conan Doyle tour strings together real London streets with the stories you know, plus filming locations from Sherlock TV adaptations.
I especially like the dedicated Sherlockian guide, Richard, who has worked at the Sherlock Holmes Museum in Baker Street, and you get answers to the questions that normal sightseeing usually skips. I also like the slow, no-rush pacing, so you can actually look around and absorb what each stop means.
The main thing to consider is that it is a walking-focused outing with Underground hops, so comfortable shoes and having your travel card ready make the day much easier.
Key highlights worth your attention

- Private tour for up to 2 people, so the route and timing can feel personal rather than rushed
- Richard leads the tour, including Sherlock-focused stories and extra context about Arthur Conan Doyle
- Real stops tied to the canon, from Scotland Yard to St Bartholomew’s Hospital and Baker Street
- Food, not just clues, with a stop at Simpsons in the Strand, Sherlock’s favorite restaurant
- A smart ending at 221b Baker Street, where you can choose museum time and souvenirs
- Some Underground travel, using a guided rhythm so you spend less time figuring out transit
A Sherlock Holmes and Arthur Conan Doyle tour that stays grounded in real London

If you like your mystery tours to feel authentic, this one hits a good balance. You are not just ticking off famous sights. You are learning how Victorian London shaped the world of Sherlock Holmes, and how Arthur Conan Doyle became the man behind the detective.
The best part, for me, is that it is built like a narrative walk. You start with Doyle, you move through places tied to Holmes, and you end at Baker Street where the whole story becomes tangible. And because it is private for up to 2 people, you get flexibility without losing momentum.
Expect about 3 to 4 hours total, and the tour runs with a mobile ticket. That matters in London, where having your entry and start details handy saves time and stress.
You can also read our reviews of more private tours in London
Start at Embankment, then step into the Victorian mood

You meet at Embankment station, Embankment Pl, London WC2N 6NS, and the tour ends at Baker Street, near the Sherlock Holmes Museum. That start-to-finish structure helps you feel like you are moving through the city with a purpose, instead of wandering in the wrong direction half the time.
Even early on, the tour has a practical rhythm. You pause outside key buildings, then move on. It is not a hard sprint from one stop to the next. The itinerary is designed for leisurely, timed visits, so you can take photos, read street-level details, and actually notice how the neighborhood looks today compared to the stories.
You will also be doing some London Underground movement as needed. The tour is mainly walking, but it is not a purely foot-only day, and you will want an Oyster Card or travel card to make the hops easy.
Northumberland Avenue: the Sherlock Holmes Pub and Doyle in the background
The first stop sets the tone. You begin at Northumberland Avenue, pausing outside the Sherlock Holmes Pub for an insight into Sir Arthur Conan Doyle’s life and how Sherlock Holmes took shape in the public imagination.
This area is fun because it connects fiction and real streets. The pub was formerly the Northumberland Hotel, a place connected with Sir Henry Baskerville when he arrived in London seeking Sherlock’s help. Next to it, you are also in the zone where the tour uses nearby landmarks to keep the Victorian atmosphere feeling close, not abstract.
One practical benefit of this early start: you get context right away. If you are new to Sherlock Holmes, this is where you get your bearings fast. If you are a long-time fan, it is still worth it, because you start learning why Doyle built Holmes the way he did, not just where Holmes walked.
Scotland Yard: where Lestrade and Hopkins do their work

Next you head to the Metropolitan Police headquarters, tied to Scotland Yard. The tour frames it through the detectives you know from the stories, Lestrade and Hopkins. The point is not to treat them as background characters, but to show how the idea of official policing sat alongside the detective world.
This stop is also visually strong. The building has recently been restored, and the huge gas lamps create an instantly period feel. The guide encourages you to squint a bit, imagining a hansom cab scene instead of modern traffic. That sort of storytelling trick works because the streets are still there.
You get about 10 minutes here, and it is enough time for the photo plus the explanation. If you like atmosphere, this is a good one to linger at, even if you are watching the clock.
Simpsons in the Strand: the clue you can smell

Then comes one of the smartest choices in the whole itinerary: food. At Simpson’s in the Strand, you get the context behind a line you likely associate with Holmes. Simpsons is presented as Sherlock’s favorite restaurant, and it is linked to major cultural figures, including Charles Dickens, Arthur Conan Doyle, and Winston Churchill.
Even better, the stop explains why the place feels like it belongs in the Sherlock world. Historically, it was an earlier chess club and coffee house, then became a traditional English restaurant. If you arrive before lunch service, you can peek inside to see meat carving trolleys used since 1840.
This is not a stop where you are forced to eat. It is a story stop with a real restaurant behind it. Still, it is one of those places where you will likely want to plan a meal later in the day, because once you learn its connection to Doyle and his circle, it stops feeling like a random landmark.
Somerset House and the Temple station shortcut: a filming location break with a purpose

Somerset House is a contrast stop. It is not strictly a Holmes location, but it helps the tour keep moving while adding variety. You get to walk through a site with layers, including its Tudor palace roots and later civic building history.
The tour also mentions it as a filming location for Love Actually, which gives you a modern London connection between the Victorian references. And then it becomes practical: you walk through a 300-year-old staircase and make your way toward Temple station.
This segment is useful for two reasons. First, it breaks up the strict Sherlock framing so your brain gets a rest. Second, it helps the tour flow efficiently across London without feeling like you are being dragged through transit.
St Bartholomew’s Hospital: Holmes meets Watson, and you see why this pairing works

At St Bartholomew’s Hospital, the tone shifts from atmosphere to origin story. This is where Holmes and Watson first meet in a Study in Scarlet, after Watson encounters an eccentric contact tied to Baker Street.
The tour walks you through how Watson’s path and Holmes’s plans collide. You hear about the rent-sharing setup in Baker Street, then the way Holmes stuns Watson with deduction skills during a visit connected to St Barts. It ends with the idea that the partnership forms quickly once those first impressions land.
This stop is given about 20 minutes, and for good reason. The area around the hospital has enough local history baked in that it helps you picture the city as more than a set dressing. You are also standing in a part of London that naturally feels like it could produce the kind of characters Doyle wrote about.
The Langham’s Doyle Wilde dinner story: when careers launch in grand rooms

From medical drama to literary ambition. At The Langham, London, the tour points to an August 1889 moment when the hotel was new and two up-and-coming authors were invited to dine with an American publisher.
The authors are Oscar Wilde and Arthur Conan Doyle. The tour frames this meeting as something that launched both of their international careers. Even if you do not care about literary history, you will probably enjoy this stop because it adds a real-life “story within the story” angle. Doyle did not just write Sherlock Holmes in a vacuum. He was moving through a world of publishing and high society.
This stop is short, about 5 minutes, but it works as a palette cleanser between the more story-heavy locations.
Queen Anne Street practice: a family shift for Watson, and a sharper sense of place
Next you stand outside where Dr Watson sets up home and opens his medical practice at 8 Queen Anne Street. The tour connects it to the moment when Watson leaves the bachelor life and marries Mary Morstan, creating a different kind of London life than the early Baker Street rhythm.
This is a quick 5-minute pause, and that makes it more effective. You get the image, then you move on while you are still mentally in the story. If you like detail, you can easily spend longer looking at the building and imagining Holmes’s door knocking routine, but the tour keeps you from burning time here if you want the full arc.
Crosbie Care: Conan Doyle’s real medical practice and the writing fuel
Crosbie Care is a major Sherlockian pilgrimage stop. Here, the tour explains that Arthur Conan Doyle had his medical practice inside the building, and that he walked there each morning, about 20 minutes, presumably using the route for inspiration and observation.
It also shares the famous line about how no patient darkened his door. That joke lands because it gives you a more human picture of Doyle’s working life and how writing became the center of his ambition.
The exterior is described as unchanged since Conan Doyle was there in 1891, which adds a satisfying kind of continuity. Even in a city that constantly renovates, this detail makes the stop feel grounded. The tour keeps it to about 10 minutes, which is enough time to take photos and hear the key story without turning it into a lecture.
Baker Street Station, the Sherlock statue, and the big finish at 221b
You end with the strongest “London you can touch” section. First comes the Sherlock Holmes statue outside Baker Street Station. The guide points out that Baker Street Station is one of the oldest Underground stations in the world and is also described as one of the best preserved.
The tour links Holmes and Watson traveling it in the stories, which makes the station feel like part of the canon rather than a random commute spot. Then you get the statue backstory: it was commissioned by the Abbey National Building Society, which occupied 221 Baker Street for a number of years.
Finally, the tour reaches the Sherlock Holmes Museum at 221b Baker Street. This is where you choose your pace at the end. You can shop for souvenirs, or you can enter the museum, which is set up to resemble Sherlock and Watson’s home with Mrs Hudson. Museum entry is not included, and the tour allots about 40 minutes for this finale.
This ending is ideal for two kinds of people. If you are a fan, you get a satisfying payoff. If you are new, you leave with a clear starting point for learning more.
Price and value for a private up-to-2 group
The price is $232.04 per group for up to 2 people, and it runs about 3 to 4 hours. That may sound high at first glance, but here is how I think about the value:
- You are paying for a private, guided route that connects multiple meaningful stops, not just one landmark and then a goodbye.
- You get a Sherlockian guide, Richard, with experience tied directly to the Sherlock Holmes Museum and a history of sharing London stories beyond just the basics.
- You get a guided pace with planned stops, plus a museum option at the end if you want it.
If you compare it to booking multiple separate museum tickets or hiring a regular guide for just one neighborhood, this is the more coherent option. And because it is per group up to 2, it can be good value if you are traveling as a couple or a small pair.
One word of advice: pick shoes you can walk in, because the real value is how smoothly the stops connect. If you struggle with long walks, the day will feel longer than it needs to.
Who should book this tour, and who might pass
This is a strong match if you:
- love Sherlock Holmes stories and want real-world London connections
- enjoy literary history but also like seeing practical city details
- prefer a private experience over crowded group tours
- want a guide who can pull in both story references and nearby context
It may be less ideal if you:
- hate walking and do not want any Underground movement
- only care about one or two famous sights and do not want a full route
- want museum entry included automatically, since the Sherlock Holmes Museum ticket is not included
Should you book this Sherlock Holmes and Doyle private tour?
I would book it if you want a London Sherlock experience with real places, a guide who knows the subject deeply, and enough flexibility to enjoy the walk instead of rushing through it. It also helps that you end at Baker Street, so you can decide how much museum time you want.
If you are going to spend a half day in London anyway, this turns that time into a story you can walk through. Just come prepared with comfortable shoes and your travel card, and you will get the best version of the route.
FAQ
How long is the Sherlock Holmes and Sir Arthur Conan Doyle private tour?
It runs about 3 to 4 hours.
How many people can be in the group?
This is a private tour, and the price is listed per group for up to 2 people.
What does the tour cost?
The price is $232.04 per group (up to 2).
Where do we meet for the tour?
The meeting point is Embankment station, Embankment Pl, London WC2N 6NS, UK.
Where does the tour end?
It ends at Baker Street, Baker St, London, UK, at the Sherlock Holmes Museum area.
Is the Sherlock Holmes Museum admission included?
No. The tour notes museum time, but admission to the museum is not included.
Do we need an Oyster Card or travel card?
Yes. Since the tour is mainly walking with London Underground movement, an Oyster Card or travel card is required for the Underground.
Is this tour mostly walking?
Yes, it is mainly a walking tour, with some Underground use to move between locations.
Is the tour family-friendly?
Children must be accompanied by an adult.
Are service animals allowed?
Yes, service animals are allowed.
More Private Tours in London
More Tours in London
More Tour Reviews in London
Not for you? Here's more nearby things to do in London we have reviewed
More Private worth a look.
★ 5.0The Premier Classic London: Private 4-Hour Tour in a Black CabTickets from $5532,737 guest reviews
★ 5.0Stonehenge Inner Circle Private Tour from London with Bath VisitTickets from $1881,909 guest reviews
★ 4.4Tower of London Entry & Beefeater Private AudienceTickets from $661,441 guest reviews
★ 5.0Private Tour: Black Taxi Tour of LondonTickets from $3061,153 guest reviews
★ 3.5Private London Arrival Transfer – Airport to Hotel / AccommodationTickets from $861,085 guest reviews
★ 5.0British Museum London Guided Tour Semi-Private 8ppl MaxTickets from $108984 guest reviews
★ 5.0London Sightseeing Private Black Cab Tour with Hotel Pick UpTickets from $441917 guest reviews
★ 4.5VIP Tower of London and Crown Jewels Tour with Private Beefeater Meet & GreetTickets from $155849 guest reviews
























